One of the key lessons in promoting any brand is to maintain a core and consistent identity. This means that customers know who they are dealing with. Pretty simple? Well, in many instances there can be some classic mistakes which…
I am currently running a 1 – 1 online training platform for students globally. This was rolled out a month ago by invitation and I am now opening it up to a few more people. To date I have run…
This year I am focusing a lot more on developing new platforms for my own Provocative Change Works approach. This includes setting up a PCW 1 – 1 development group, so work with individuals around the globe who are interested…
I’m noticing a new level of myopia in business and in training. When I started out learning about NLP, Provocative Therapy and hypnosis I made sure that I attended a significant number of courses carefully chosen. I was amazed in…
The most successful brands have a clear identity and a clear concise message. Sometimes business owners can be tempted to be all things to all people and this is where brand confusion can occur which creates all manner of problems.…
I recently posted on FB about some of the terrible communication from some (but not all) NLP folks. I was surprised by the amount of likes for this post and the amount of engagement in the thread. This led me…
Since I started developing the PCW model in 2006 I have been teaching this model in 13 different countries. This has meant working with a wide range of different promoters. This article asks (and hopefully answers the question – “What…
I just returned from two weeks in Japan and once again was reminded by the wonders of Japanese design The recent training I ran in Osaka was in a building called “The Crystal Tower” which looks like something out of the…
I first came across NLP in the 1990s and was amazed by the possibility of using the core NLP skills in business, coaching and therapy. I was so impressed that I taught certificated NLP trainings for many years before developing…
I was provoked into writing today’s blog post after seeing a video online of a business owner trying to sell places on his “build your brand” 6 months training which costs thousands of pounds. The individual was obviously looking at…